Migrants who had won beauty pageant titles were the perfect models for promotional photographs taken by the Department of Immigration. A ‘Miss’ was the picture of the ideal migrant – young, beautiful, friendly, well-mannered and community-oriented. The Misses were invited to attend community, state and national dinners, festivals and dances. Their photographs were used to both attract prospective migrants and encourage acceptance of New Australians in the local community. These are just some of the Misses featured in the National Archives' collection.
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